How does Joe's Coffee build a referral network?
The group of individuals, or companies, who refer customers to Joe's Coffee to purchase coffee beans is their referral, or affiliate, network.
The primary task in building a referral network is to communicate to potential affiliates that they can earn income for referring customers who make purchases. There are various ways to do this.
A good way for Joe's Coffee to start is to place information on their website with the details (such as commission percent) regarding the referral program. For example, ReferralAds.com has an affiliates link in the footer of the website (see below).
Promoting the referral program via the website and other means will result in attracting more affiliates, resulting in more referral sales. The best source of affiliates for Joe's Coffee will probably be their existing base of satisfied customers.